A/B Testing Insights From UserTesting’s Brian Smith

[ad_1] Brian Smith has been on the forefront of eCommerce and digital marketing for more than 20 years (his first online purchase was in 1994)! Through much of that time, he’s been running A/B tests for clients around the world. A/B tests (sometimes called split testing) involve comparing two variants of a website or product

Civil Rights Icon Earns Much Deserved Attention 60 Years Later

[ad_1] Dolores Huerta’s first major success as a community activist came when she partnered with César E. Chávez in the 1950s to form the National Farm Workers Association. Sixty years later, she is still a vocal feminist fighting against economic injustice. While the history books detail the work of Chávez, Huerta is not well known,

How the Micro-Moment is Changing UX Design

[ad_1] Consumers interact with brands thousands of times every day, from commenting on social media posts to online shopping and beyond. It’s a constantly evolving marketplace that leaves brands fighting for customer attention and engagement. UX design was born from this need to capture and keep users’ attention. Optimizing UX design can create stronger customer