Product Co-Creation: 5 Lessons for Designers and Businesses

[ad_1] Mixing your own drink at the soda fountain, ordering a personal message on a paper greeting card, or selecting the fabric, sleeve style, and length of a dress — these are all ways brands are co-creating products with their customers. And, more and more, these experiences are becoming central to the design process. Today’s

Hayden Zezula and Project Felix: Experiments in Light

[ad_1] In 2016, Adobe asked a group of designers to use a pre-release version of Project Felix in their work. Their feedback allowed the Project Felix team to better meet user needs. In this editorial series, we share the experiences of some of those designers, what they learned, what they accomplished, and what they can

Behind the Scenes of Abstract with Show Creators Scott Dadich and Dave O’Connor

[ad_1] Recently, we’ve been able to share interviews with the featured designers in the new Netflix series, Abstract. Along the way we’ve learned about the creative processes and technologies that are key elements for designers in a wide variety of fields. This time around, we are going to peak at the wizards behind the curtain,

Behind the Scenes of Abstract with Platon

[ad_1] Netflix’s stunning eight-part docuseries, “Abstract: The Art of Design,” has started conversations about design around the world.  We wanted to continue those conversations. In this editorial series, we sit down with some of the artists and designers featured in “Abstract” to go behind the scenes and gain a deeper view of their passions, their

Coachella 2017: Behind the Scenes with Album Art Designers

[ad_1] In less than two decades Coachella has come to dominate the music festival landscape. But behind every great band is great album art. Album art represents a meeting of music and design that can create captivating results. We sat down with some of the designers whose album art will be featured this year on

Make a Lasting Impression with These Tips for Designing a Brochure

[ad_1] Brochures are a colorful and informative representation of what you have to offer. Brochures have lasting power — customers think twice before tossing something that looks and feels nice. And, while it may feel like digital publishing is taking over the world, paper marketing pieces are still practical and important — so knowing how

How to Create Satisfying Content for your Customers

[ad_1] With customers’ today craving more and more content across many channels, the speed at which brands must create highly-relevant, personalized content is dizzying. More than paying lip service to the fact that we’ve created relationships with our customers, we need to dazzle them—and the key to success in this ongoing love affair is content.