When buying property, they say only three things matter: location, location, location. But the perfect location can be different for every business. A hip coffee shop may want a bustling, quirky neighborhood with lots of foot traffic, whereas a startup company may prefer to be in a centrally located office building with room to grow.
Few companies understand business’ unique property need quite like HFF. HFF is one of the largest and most successful commercial real estate intermediaries in the United States, handling real estate transactions for all types of properties. With 23 offices across the country, HFF lists and sells clients’ properties, finding the perfect buyer for every location. Key to HFF’s success is the effort it puts into properly marketing each property to build buyer confidence and drive sales.
HFF uses Adobe Creative Cloud for enterprise to create effective marketing materials and improve collaboration, no matter where team members are located. Adobe Creative Cloud Libraries helps team members share assets and create consistent marketing content that draws in buyers. Creative Cloud allows designers to not only produce fliers and brochures, but also video and web pages in-house, keeping control of costs while expanding deliverables.
Many content pieces feature original photography, while others may include stock imagery. “The best thing about Adobe Stock for enterprise is that it makes managing stock photos very easy,” says Grenga. “Designers can access Adobe Stock without leaving apps like Adobe Photoshop CC or Illustrator CC. A mark clearly shows if we’ve already licensed an image, and we can add stock photos to a library for use by everyone on a project.”
After redesigning its website, HFF adopted Adobe Marketing Cloud, including the Adobe Experience Manager and Adobe Analytics solutions, to help designers maintain consistency across web and mobile channels and gain insight into clients’ online behavior.
Click here to learn more about how HFF uses Adobe solutions.