[ad_1] Mixing your own drink at the soda fountain, ordering a personal message on a paper greeting card, or selecting the fabric, sleeve style, and length of a dress — these are all ways brands are co-creating products with their customers. And, more and more, these experiences are becoming central to the design process. Today’s
[ad_1] With customers’ today craving more and more content across many channels, the speed at which brands must create highly-relevant, personalized content is dizzying. More than paying lip service to the fact that we’ve created relationships with our customers, we need to dazzle them—and the key to success in this ongoing love affair is content.